Group Philosophy Framework
Our Group Philosophy Framework is our highest-order management concept, consisting of our Purpose (raisond’être), Vision (management principles), Mission (corporate mission), and Credo (action guidelines).
Under the new Group Philosophy Framework and principles, we will implement the Mid-term Management Plan and other management strategies to achieve the creation of economic and social value.
Diagram of Group Philosophy Framework
Purpose (Raison d’être)
Share unconditional love across the world, and to regain, maintain, and advance peace
Vision (Corporate Philosophy)
ani (life) + communication (mutual understanding) = ∞ (boundless)
We believe that if all living things understood each other and worked together toward a common goal, what was previously impossible would become possible. We will deliver boundless value as an infrastructure provider in animal industries.
Mission (Corporate mission)
- (1) Mission for the pet industry to contribute to preventing war and regaining, maintaining, and advancing peace
- (2) Mission to transform the pet industry into a sustainable industry whose growth is harmonized with social development
- (3) Mission to support elderly persons, people with disabilities, children, and society as a whole
Based on our Purpose, and with the aim of realizing our Vision, the Anicom Group will pursue sustainability management (CSV management) that contributes to the resolution of social challenges and creates both economic and social value, not only by alleviating loneliness and anxiety across the world, but also by giving people a positive sense of purpose in life, and providing children with formative experiences in educational settings.
Credo (Action guidelines)
(1) Open oriented
Aim to be a company that is open and receptive to dialogue.
We will strive to ensure that no matter how large our organization becomes, the voices of our customers and stakeholders will reach every corner of the company. This is consistent with our aim to be a company that is open and receptive to dialogue, where our customers and stakeholders feel seen and heard.
(2) Market-out oriented
Strive to create new value always from the perspective of customers.
With the perspective of our customers always in mind, we will thoroughly implement management that consciously looks outward toward the market (responding to customers’ true needs), creating services that customers want. In doing so, we will strive to realize our customers’ wishes and create new value.
(3) Role Oriented: we each fulfill our roles
Promote dramatic growth of both the individual and the organization by each fulfilling their roles to the best of each’s abilities.
By clarifying the roles of each individual and the organization as a whole, and by playing those roles to the best of our abilities, we will continue to take on any and all challenges boldly, constantly absorb new skills, and practice management that promotes dramatic growth.