Anicom’s Strength

The Anicom Group aims to be an infrastructure company that supports the complete life of pets, with a core focus on the pet insurance business. We would like to introduce the strengths of our group which we have cultivated over the past quarter century.

1. Our Greatest Strength: The "over-the-counter payment system" paired with our industry's leading number of partner hospitals※1

We have pioneered the "over-the-counter payment system" for pet insurance in Japan, which is similar to our national health insurance. Our clients simply present their Anicom insurance card at the counter, and for all covered items, only pay the portion remaining (e.g. if someone has the 70% plan he/she pays out of pocket only the remaining 30% at the counter) and everything is settled right then and there. There is no need for the client to do paperwork or wait for reimbursement.
There are 6,879 Anicom partner hospitals nationwide※2
Approximately 90% of the over 4.3 million annual insurance claims are settled through Anicom's over-the-counter payment system, contributing significantly to cost reduction and operational efficiency.

  1. ※1As of September 2023, based on Anicom's research
  2. ※2As of the end of March 2024
GOOD DESIGN AWARD 2024

2. Strong Sales Channels for Pet Insurance

As a pioneering entity in the pet insurance industry, the NB (New Born) channel, which was initially developed through sales via pet shops and breeders, has become a significant differentiator against new competitors who focus on non-face-to-face solicitation via the web for already owned pets.
The importance of the NB channel is clear to see when considering the fact that a diverse range of agents, including life and non-life insurance companies, banks, credit unions, regional cooperatives, publishers, and car dealers, are involved in the sales of the general channel (covering already owned dogs, cats, birds, rabbits, and ferrets). Therefore, the utilization of both the NB channel and general channel gives Anicom a competitive advantage.

3. Diversity of Human Resources

In addition to our 106 veterinarians* our group also includes pharmacists, pet nurses, groomers, trainers, lawyers, patent attorneys, certified public accountants, actuaries, analysts, data scientists, and various other professionals. Each member leverages their expertise while collaborating with others to create unique value specific to our group.

  • *As of the end of March 2024, according to Anicom's internal survey.

4. Creating Synergy

Since our establishment in 2000, we have stayed true to our philosophy of establishing preventive insurance. We have made "prevention" the keyword in our various initiatives, and research and development efforts. Our mission is to contribute to solving societal issues. Leveraging a database accumulated over a quarter-century in the insurance business, we aim to create synergy not only within our group but also across the entire pet industry and beyond.

4-1. Approach Through Clinical Research

■ Genetic Testing | Breeding Support

■ Genetic Testing | Breeding Support

To reduce the suffering of pets which comes from genetic diseases, we provide genetic testing and offer appropriate breeding and sales recommendations based on the results.
For example, we have been able to "eradicate" diseases such as Degenerative Myelopathy (DM, common in Welsh Corgis), by breeding with individuals without the mutation for this disease. We were able to do this in approximately two years.

■ Symbiotic Bacteria | Supporting Everyday Life

■ Symbiotic Bacteria | Supporting Everyday Life

As a part of our prevention effrots, we focus on the impact of intestinal bacterial diversity on health and are working to develope products and services connected to these efforts. Since 2018, we have provided a gut microbiome testing service called "Doubutsu Kenkatsu" targeting pet insurance policyholders. By the end of fiscal year 2022, we had approximately 660,000 cumulative users.
Additionally, in recent years, we have identified a correlation between periodontal disease and the incidence of other diseases. We are also working on developing new services related to oral bacteria.

■ Regenerative Medicine | Curing the "Incurable"

■ Regenerative Medicine | Curing the "Incurable"

We are working on the development of technologies and services using regenerative medicine (stem cell therapy) using stem cells as a treatment option for diseases that cannot be cured by conventional drugs or treatments. In 2021, we launched the "Regenerative Medicine Cooperation Fund System" to contribute to the expansion of regenerative medicine.

4-2. Data Analysis Capability

Anicom is dedicated to data analyses using many and varied sources and methods. This includes analyses of big data related to pet insurance, but is not limited to this. Anicom is also commited to data analyses of genetics, gut and oral microbiota, disease onset, and animal personalities. Our data analysis team provides educational support to group employees, creating countless possibilities for value creation.

■ White Paper on Household Animals

■ White Paper on Household Animals

Since 2010, we have anually published a compendium of data related to pets: the "White Paper on Household Animals". This compendium includes the analysis of data on claims payments for Anicom pet insurance "Dobutsu Kenpo" and results of independently conducted surveys. As the largest collection of pet disease statistics data in Japan, it is utilized in various settings such as prevention campaigns and academic activities.

4-3. Strategy of One Patent Per Employee

To further enrich society, we promote "The one patent per employee" strategy. Anicom views intellectual property created by each employee as a way to give back to the society; we view it as an engine of growth.

【Examples of Past Patents】

  • Patient Prediction System, Insurance Premium Calculation System, and Patient Prediction Method (Patent No. 6734457(JP))
  • Emotion Detection System and Emotion Detection Method (Patent No. 7330258(JP))
  • Method for Predicting Prognosis after Chemotherapy for Lymphoma in Dogs (International Publication No. WO2023/106415)
    • *Collaborated with Hokkaido University, a national university corporation
  • Sample Collection Device (Patent No. 7107824)
    • *Collaborated with DIC Plastic Co., Ltd.
  • Composition for Improving Animal Fur Texture (Patent No. 7415259(JP))
    • *Collaborated with Kirin Holdings Co., Ltd.

4-4. Collaboration with Other Companies

ani voice

To enhance the quality of life with pets, we believe that a broad perspective is necessary. Therefore, we collaborate with various companies, including those not directly related to the pet industry, such as housing, disaster prevention, and pharmaceuticals.

For the development of new services and products, we take into account the challenges and needs of pet owners and their pets by collecting data through our pet insurance policyholders' survey site, "ani voice."

【Contact for Partnership Inquiries】

Anicom Holdings, Inc.
〒160-0023
Tokyo, Shinjuku-ku, Nishi-Shinjuku 8-17-1
Sumitomo Fudosan Shinjuku Grand Tower, 39th Floor
ir@ani-com.com

  • Email Subject: Collaboration Application (Name of Research Institution or Company, Your Name)
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